Project Description
Each year sudden cardiac arrest (SCA) strikes nearly 300,000 people in the United States. Sadly, less than seven percent survive, often because EMS cannot reach them in time.
To demonstrate the value of public access defibrillator programs, Clarity Marketing Communications was tapped to develop a highly emotive video about the power of these programs. Featuring sudden cardiac arrest survivors and their responders, this video provides a highly emotive rationale for bringing defibrillators into the workplace, schools, and athletic facilities.
