Project Description

Swedish’s advertising agency, Worker Bees, brought in Clarity Marketing Communications to handle project management for the bariatric surgery program — and many other assignments. For this project, the goal was to build surgical volume through an advertising campaign that was disruptively different from competitive weight loss messages in the market. Spots aired late at night and appeared during prime time weight loss programming.

The result? Average seminar attendance doubled, and the campaign continues to yield positive ROI for Swedish.